About Hellana
Find Your Style With Me
Fashion is more than clothing — it’s confidence, expression, and transformation. With over 10 years in the fashion industry, I’ve journeyed through modeling, luxury styling, and personal fashion consulting, gaining a unique insight into how style empowers identity.
From collaborating with global designers to serving as a personal stylist at the prestigious Harrods, I’ve helped countless individuals rediscover their confidence through fashion. Whether it’s choosing the perfect outfit or building a wardrobe that reflects your personality, I believe your style should always tell your story.
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20+ years in fashion
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Personal stylist at Harrods
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Global clientele from all walks of life
WHY ME?
Because Style Matters
Discovering your personal style can transform the way you feel about yourself. Look your best to feel your best. That’s why it’s worth it.
What Do I Offer
Featured Services
Event Styling
Whether it's a cocktail party, wedding, gala or holiday event, I’ll help you find the perfect outfit to match the occasion and your personal style. Every look is tailored to your preferences, body shape, and budget — including clothing, accessories, and shoes.
From £260
Personal Styling
Elevate your everyday wardrobe with personalised style advice based on your lifestyle, goals, and body type. From workwear to weekend outfits, I help you build a versatile wardrobe that’s stylish and easy to wear.
From £250
Virtual Styling
Receive a personalised outfit selection via PDF with clickable shopping links. Great for those outside London or anyone wanting style guidance without a face-to-face session.
From £180
Services for Women
Let Me help you find the perfect look & gift for every occasion
01.
Wardrobe Styling
Have all of the elements of an awesome wardrobe but not sure how to put them together? I will make sense of your closet by styling outfits for you –whether for the full season or a special occasion.
02.
Closet Cleanse
The first step towards a wardrobe that you love is to ditch anything that you don’t. During a Closet Cleanse, we will clear through the clutter and evaluate the best plan to achieve the closet of your dreams.
03.
Shopping Tour
Whether shopping for yourself or someone you love, I will navigate the city’s retailers to show you only the best. Discounts and VIP services make shopping with me fun and fruitful!
Find Your Style With Me
In a world where trends come and go, I believe in the power of timeless style—pieces that transcend seasons and remain relevant, elegant, and refined year after year. As a personal stylist based in London, my focus is on curating a wardrobe that celebrates quality over quantity, elegance over extravagance, and timelessness over trends.
I work with clients who understand that true style is an investment in themselves—one that pays dividends through the years. My approach centres around selecting pieces that are crafted with exceptional materials, superior craftsmanship, and a meticulous attention to detail. These are the kind of garments that not only elevate your appearance but stand the test of time, both in terms of design and durability.
The goal is never to follow fleeting trends, but to build a wardrobe that exudes sophistication, confidence, and effortless chic. Through a mix of classic tailoring, luxurious fabrics, and an eye for understated elegance, I will help you develop a collection of clothes that complement your lifestyle and celebrate your individuality. Whether it’s a timeless cashmere sweater, a perfectly tailored suit, or an investment-worthy accessory, every piece is chosen for its enduring beauty and versatility.
Let’s create a wardrobe that not only reflects your unique identity but also feels like a true extension of your personal style—one that is as lasting and distinctive as you are.
I've been working with Hellana for a few seasons now, she is truly my go-to style lifesaver. After helping me completely rediscover my personal style — starting with a wardrobe edit where she reviewed everything I owned and helped me let go of what no longer worked, and identifed key gaps. This was followed with a Personal Styling session where Hellana had pre-selected pieces from a range of stores that suited both my taste and budget. On our most recent trip, I came home with some gorgeous new items for Spring— all of which she styled for me in multiple ways. I now have a beautifully curated spring wardrobe that feels effortless and completely bespoke. As someone with a busy schedule, working with Hellana has been a game-changer. Everything in my wardrobe is ready to wear, and I never have to stress about putting outfits together. She has a great eye, always brings fresh ideas, and ultimately saves me so much time and money. Can’t recommend enough!
Ana Cabuk
I recently had a personal styling session with Hellana and it was truly a game-changer! From the moment I walked in, I felt completely at ease. The color analysis was so eye-opening—I had no idea how much the right (or wrong) colors could impact my overall look. Now, I finally understand which shades make me glow and which ones to avoid. Hellana was incredibly knowledgeable, professional, and fun to work with. They not only helped me discover my best colors but also gave me practical advice on how to incorporate them into my wardrobe. The styling recommendations were spot-on, tailored to my personal taste and lifestyle.
Milena Heinecke
Hellana came over for a much-needed wardrobe edit, and wow—was it overdue. We tackled piles of clothes I’d been hanging onto, hoping for the right occasion that never seemed to come. She also styled new outfits from pieces I already had, giving me fresh inspiration and a clearer sense of my own style. Afterward, she sent me a recap with the best styles for my shape, colours that suit me, and—crucially—what my wardrobe was still missing. Highly recommend!
Louise Bunning
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