About Hellana
Elevated, Timeless Style Designed Around You
Style has the power to simplify your life and elevate how you move through the world. With over 20 years in the fashion industry, including personal styling at Harrods and extensive experience working closely with private clients; I specialise in creating timeless, elegant wardrobes that feel refined, wearable and effortlessly aligned with who you are today.
My approach blends colour analysis, an expert understanding of proportion and thoughtful wardrobe curation to bring clarity and ease to your everyday dressing. Whether you're navigating a new chapter, refining your professional image or simply wanting to feel more put-together, I offer a bespoke, warm and considered experience designed around your lifestyle.Every client receives a tailored, intuitive and discreet service rooted in professionalism and a deep respect for individual expression.
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20+ years in fashion
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Personal stylist at Harrods
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Global clientele
WHY ME?
Because timeless style begins with understanding what truly suits you.
I help women create timeless, refined wardrobes that remove the daily stress of getting dressed, so you feel polished, confident and effortlessly yourself, no matter the occasion.
What Do I Offer
Featured Services
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Colour Analysis
Unlock a personalised colour palette that brings precision and cohesion to the way you dress. Discover whether you align with Spring, Summer, Autumn or Winter in a focused 75–90 minute Colour Analysis session tailored to your personal style.
£185
Personal Styling
Elevate your everyday wardrobe with personalised style advice based on your lifestyle, goals, and body type. From workwear to weekend outfits, I help you build a versatile wardrobe that’s stylish and easy to wear.
From £550
Wardrobe Edit
A refined wardrobe begins with clarity. A Wardrobe Edit streamlines your existing pieces, elevates your daily dressing, and creates space for a more intentional style.
From £450
Services for Women
Timeless, Personalised Styling Designed to Simplify Your Wardrobe and Elevate Your Everyday Life
01.
Colour Analysis
(Chelsea, London)
A refined 75–90 minute experience in my Chelsea studio, where we reveal the colour palette that enhances your complexion; from clothing to makeup tones and jewellery metals (gold vs. silver) ,bringing clarity and elegance to your everyday style.
02.
Wardrobe Edit
A refined, considered review of your current wardrobe. Together we identify the pieces that truly flatter and support your lifestyle, remove what no longer serves you, and create a thoughtful plan for a cohesive, elevated wardrobe.
03.
Personal Styling
A bespoke, personally tailored styling experience designed around your aesthetic, goals and day-to-day life. With expert pre-selection and guidance, you invest only in pieces that fit beautifully, elevate your wardrobe and create a timeless, effortlessly elegant style.
Invest in Timeless Style
In a world where trends come and go, I believe in the power of timeless style; pieces that transcend seasons and remain relevant, elegant, and refined year after year. As a personal stylist based in London, my focus is on curating a wardrobe that celebrates quality over quantity, elegance over extravagance, and timelessness over trends.
I work with clients who understand that true style is an investment in themselves,one that pays dividends through the years. My approach centres around selecting pieces that are crafted with exceptional materials, superior craftsmanship, and a meticulous attention to detail. These are the kind of garments that not only elevate your appearance but stand the test of time, both in terms of design and durability.
The goal is never to follow fleeting trends, but to build a wardrobe that exudes sophistication, confidence, and effortless chic. Through a mix of classic tailoring, luxurious fabrics, and an eye for understated elegance, I will help you develop a collection of clothes that complement your lifestyle and celebrate your individuality. Whether it’s a timeless cashmere sweater, a perfectly tailored suit, or an investment-worthy accessory, every piece is chosen for its enduring beauty and versatility.
Let’s create a wardrobe that not only reflects your unique identity but also feels like a true extension of your personal style;one that is as lasting and distinctive as you are.
I've been working with Hellana for a few seasons now, she is truly my go-to style lifesaver. After helping me completely rediscover my personal style — starting with a wardrobe edit where she reviewed everything I owned and helped me let go of what no longer worked, and identifed key gaps. This was followed with a Personal Styling session where Hellana had pre-selected pieces from a range of stores that suited both my taste and budget. On our most recent trip, I came home with some gorgeous new items for Spring— all of which she styled for me in multiple ways. I now have a beautifully curated spring wardrobe that feels effortless and completely bespoke. As someone with a busy schedule, working with Hellana has been a game-changer. Everything in my wardrobe is ready to wear, and I never have to stress about putting outfits together. She has a great eye, always brings fresh ideas, and ultimately saves me so much time and money. Can’t recommend enough!
Ana Cabuk
I recently had a personal styling session with Hellana and it was truly a game-changer! From the moment I walked in, I felt completely at ease. The color analysis was so eye-opening—I had no idea how much the right (or wrong) colors could impact my overall look. Now, I finally understand which shades make me glow and which ones to avoid. Hellana was incredibly knowledgeable, professional, and fun to work with. They not only helped me discover my best colors but also gave me practical advice on how to incorporate them into my wardrobe. The styling recommendations were spot-on, tailored to my personal taste and lifestyle.
Milena Heinecke
Hellana came over for a much-needed wardrobe edit, and wow—was it overdue. We tackled piles of clothes I’d been hanging onto, hoping for the right occasion that never seemed to come. She also styled new outfits from pieces I already had, giving me fresh inspiration and a clearer sense of my own style. Afterward, she sent me a recap with the best styles for my shape, colours that suit me, and—crucially—what my wardrobe was still missing. Highly recommend!
Louise Bunning
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